Greenhaus rebranding mockup

This Mock-Rebranding I did was for Greenhaus Advertising and Marketing Agency in San Diego California. After researching several agencies in the San Diego area, I realized that the Greenhaus brand looked outdated and stale. My idea was to create a new logo and brand identity that not only reflected the principles and style of the company but also brought a more modern and simplistic feel. I wanted to keep a consistentancy with the use of typography being the main component of the logo, as with the original logo, but also incorporate a subtle graphic element. Playing off the name "Greenhaus", and looking for a calming theme, it was only suiting to use a color palette that consisted of soft shades of green. The project ended up being a huge success and was invaluable in terms of experience regarding market research and implementing that research into a design project.